During our decades of experience as a trusted partner of leading cabinet manufacturers, we’ve discovered several Internet marketing strategies that work well, delivering measurable and actionable results that benefit your business.
Here are the top five digital marketing strategies for your cabinet manufacturing company:
- Search engine marketing (SEO)
Search engine optimization (SEO) is a critical component of any cabinet manufacturers internet marketing strategy — in fact, it is required for generating revenue online. The idea behind SEO is to optimize your website for search engines such as Google.
Among the methods for accomplishing this are:
When conducting keyword research, look for relevant words or phrases that your target audience uses when looking for products like kitchen or bathroom cabinets. Then, incorporate them into the content of your website, such as titles, headings, and meta descriptions.
Content leads to link building, but it focuses on your active blog rather than product pages. If you share interesting and timely articles, for example, this encourages other sites to share or link to your content. This action improves your SEO ranking.
Page loading time
Page speed is another consideration. If your cabinet manufacturers website takes several seconds to load, the user experience suffers — a problem for your cabinet manufacturing company because images are essential to your website. A one-second increase in page speed, on the other hand, increases conversions by 7%.
That is why it is critical to optimize not only the content but also the load times of your pages.
- Pay-per-click marketing (PPC)
Pay-per-click marketing (PPC), which allows you to advertise to specific audiences, is another tool for promoting your cabinet manufacturers company online. Many businesses benefit from the PPC feature because you only pay for the clicks you receive, making it a cost-effective option.
Furthermore, users who arrive at your site via a PPC ad are 50% more likely to purchase your product than a regular organic visitor. So, if you’re considering incorporating PPC into your cabinet manufacturing company’s digital marketing strategy, target specific, long-tail keywords.
- Marketing via social media
The growing importance of social media marketing in Cabinet Manufacturers business, including manufacturing, cannot be overstated. It’s a fantastic tool for your company and your authorized dealers, allowing you to connect with clients and influencers, receive feedback, and respond to potential dissatisfaction.
Additionally, platforms such as Instagram, Pinterest, Facebook, Twitter, and even LinkedIn provide an additional marketing channel. Share blog posts from your website to highlight your role as an industry leader. Alternatively, highlight your newest products by posting photos and videos.
If you incorporate social media into your cabinet manufacturers company’s digital marketing strategy, remember to invest in social media platforms that are relevant to your audience and appropriate for your business.
Our talented team of social media specialists at WebFX works with a variety of platforms, including LinkedIn, Instagram, and Facebook, among others. Furthermore, they take the time to research your target audience and identify their preferred platforms, maximizing your investment and returns.
- Content promotion
Cabinet Manufacturers content marketing is extremely valuable to today’s shoppers. In fact, it generates 54% more leads than traditional approaches as a form of inbound marketing. So, as a cabinet manufacturer, what does content marketing imply for you?
It entails creating engaging and relevant content for your audience, such as a blog post, ebook, or white paper. It is critical, however, that you create content worthy of sharing and linking from external sites, which our content marketing strategists specialize in.
In fact, they have a combined experience of more than 150 years.
- Email marketing
Cabinet Manufacturers email marketing is now one of the most powerful digital marketing strategies available. In fact, for every $1 your company invests, you can earn up to $44 — that’s a 4400 percent return on investment, and one our team is eager to assist you in obtaining.
Having said that, there are several techniques that go into creating a successful email marketing campaign, including: • growing your subscriber list
• Segmenting your subscribers
• Personalizing your emails
• Creating your email content and subject lines
• Delivering your emails at the best times
• Optimizing your emails for mobile devices
• Monitoring the effectiveness of your emails
We ensure that we launch a performance-driven email marketing campaign for you with our customized plans.